Good matches, even if told they weren't compatible, still connected but not as much as when they knew their actual compatibility.
In another experiment, Ok Cupid asked users to rate people's looks and personalities based on their profiles.
"They are messing with emotions and with communications," she said.
"That's different than other things we are A/B tested about." In June, Facebook users were outraged when a study showed that the world's largest social networking site had manipulated the news feeds of 700,000 users to see how viewing more positive or negative posts affected users' posting habits.
In the post, titled "We Experiment on Human Beings!
" Mr Rudder explained the tests helped the company refine its product.
The "cerebral" OKCupid is notorious for how carefully it monitors data and stats on its site.
Nearly one in five couples who were a 30 percent match but were told they were a 90 percent match wound up exchanging four messages or more — Ok Cupid’s measure for gauging romantic interest.The dating site OKCupid will begin hiding the hotties from the less-attractive users looking for love online.The beautiful folks who fall into the top half of the site's most attractive users--as ranked by OKCupid click data and algorithms--will see more good-looking people in their searches than before.) is an American-based international operating online dating, friendship, and social networking website that features member-created quizzes and multiple-choice questions.It is supported by advertisements and paying users who do not see ads.The dating site Ok Cupid confessed to experimenting with user matches, misleading them to believe they were compatible with people they weren't.